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Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec |
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Feb 03, 2010 - 5:16 PM - by Administrator
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Toyota's hybrid technology is too expensive to be used in Scion models says brand VP Jack Hollis. In an interview with Ward's Auto, Hollis explained that a hybrid Scion model would essentially be out of the price range of the brand's target demographic. Scion works to keep all its cars at, or starting at, under the $20,000 mark.
This news comes just days after Honda said a hybrid version of the Fit might not be in the works after all, due to prohibitive cost.
Hollis admits that not having hybrid Scions is particularly unfortunate as the typical Scion buyer is more likely to be open to hybrid technology and want to drive a vehicle that has a reduced impact on the environment. "Youth seem to be very, very cognizant of their environment and the footprint they're leaving," says Hollis, who went on to dismiss claims that the Toyota FT-CH hybrid concept shown at the Detroit Auto Show could one day be a Scion.
Toyota previewed the FT-CH and said that it would most likely debut as a smaller Prius model, expanding the Prius name into a family of vehicles. Scion is expected to deliver two new models in the near future, with the iQ concept one possibility, and a new version of the tC reportedly in the works.
Hollis did says that hybrid models are in... [Read More]
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0 Replies | 35 Views
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AutoGuide.com Toyota Recall News Hub |
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Feb 03, 2010 - 3:42 PM - by Administrator
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Amidst the continuing controversy and confusion surrounding the numerous Toyota recalls, we at AutoGuide.com have decided to launch the TOYOTA RECALL NEWS HUB. Featured on our home page and constantly updated through our news blog, we aim to bring you the very latest in recall-related news as well as list important information about what vehicles are recalled and what owners should be doing.
The Toyota Recall News Hub features two main sections, a CONSUMER section listing what owners of recalled Toyota owners need to know, as well as an INDUSTRY section reporting on all related stories, emerging news and the fallout from the ongoing crisis at Toyota that consumers and the general public want to know. The INDUSTRY section will also feature links to more salacious stories and breaking news alerts from AutoGuide affiliate TheTruthAboutCars.com, as well as from other major industry sources.
More: AutoGuide.com Toyota Recall News Hub on AutoGuide.com
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0 Replies | 39 Views
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2010 Tokyo Auto Salon Coverage |
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Jan 15, 2010 - 2:06 PM - by Administrator
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Japan's equivalent to the SEMA Show, each year aftermarket companies show off their latest performance and tuning products at the Tokyo Auto Salon.
From the street to the track, companies like Blitz, HKS, JUN, 5Zigen, Volk and Veilside show off their latest products on some of the most wildly modified cars ever made.
And let's not forget the manufacturers. Most major OEMs set up shop at the Tokyo Auto Salon and display new models, concepts and race cars including some very impressive Super GT cars. Many manufacturers will also use TAS to show off their latest in-house performance goodies, from brands like TRD, Mugen, NISMO and Ralliart.
More: 2010 Tokyo Auto Salon Coverage on AutoGuide.com
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0 Replies | 135 Views
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