Toyota Canada has announced that it will expand its product offering significantly in Canada with the introduction of the youth-oriented Scion brand in September of 2010. The launch will be targeted at several major markets including Montreal, Toronto and Vancouver. In total 45 dealers will be a part of the expansion.
The Scion dealers will operate as a "store within a store" and will be part of existing Toyota dealerships. There will be 18 Scion dealers in Montreal, 20 in Toronto and 7 in Vancouver.
"This is a great time to launch Scion in Canada," said Larry Hutchinson, Director of Scion in Canada. "As the auto industry emerges from recession, one of the largest and youngest demographics will be entering the marketplace. Young buyers will be looking to the ever-growing small car market. They are not only looking for a safe, high-quality and fuel efficient vehicle, it is important to them that the vehicle reflects their personality and lifestyle, and the stylish and trendy Scion brand will be there to fulfill that need."
The launch of Scion in Canada will start with three vehicles, all of which are currently offered in the U.S. (Scion's only other market). The vehicles include the sporty tC, the funky and functional xB and the sub-compact xD. Scion is also expected to deliver new models in the near future, with one possibility being a version of the Toyota iQ mini car.
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Report: Scion Sets September 2010 for Expansion into Canada on AutoGuide.com
Report: Scion Sets September 2010 for Expansion into Canada
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