Thanks to Ford's "Fiesta Movement" social-media marketing strategy, as well as plenty of buzz from American auto journalists who spent time behind the wheel of the car while traveling to Europe, the 2011 Ford Fiesta may have been one of the most-anticipated small cars to hit American soil in some time. Now, we've finally had the chance to drive it.
For those that have been living under a volcanic ash cloud for the past year, the 2011 Ford Fiesta is coming to America to fill in a gap in Ford's lineup. Ford hasn't had a B-class car for sale on American soil in a while, and its past efforts have been less than inspired.
Ford is aiming this car squarely at "urban millenials" along with empty-nesters. Don't know what an urban millennial is? Think single or married without kids, living in the city, and you've got the idea.
Before we were giving a chance to drive the car, Ford told assembled journalists that the company expects the market for small cars in the U.S. to grow, no matter what happens to fuel prices. Simply put, Ford is betting big on small cars.
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2011 Ford Fiesta: First Drive on AutoGuide.com
2011 Ford Fiesta: First Drive
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