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Lukewarm hatch gets more style for 2014 by Mike Schlee
Happy Birthday Scion! You are 10 years old. And while most spend a 10th birthday wishing for ponies, PlayStations and puppies, Scion is hard at work looking for a greater share of the market.
To date, Scion has spent $100 million on the arts to help engrain the brand into youth culture and it seems to have worked with the lowest average age for buyers of any car brand.
Still, the child of Toyota has suffered a lack of popularity in recent years, due mostly to some rather stale product.
Helping solve part of the problem, the FR-S launched last year bringing one new model to the lineup while increasing interest in the brand overall.
With an average owner age of just 31, the FR-S proved to be another hit with younger buyers, despite its higher price tag (for a Scion). That’s nothing, however, compared to the tC, which continually wins over youth buyers with the youngest average age of any car in the industry at just 28.
Hatchbacks have a ton of versatility and use, and they're also quite affordable, not to mention fuel efficient.
When it comes to the most affordable hatchback, there's quite a few options out there. Unlike the Honda GEAR concept pictured above (which could preview a new affordable subcompact for the Japanese brand) all the cars on this list are easily attainable, and are competitively priced. Our top ten is seperated by a slim $4,000 margin from cheapest to most expensive. Check out the whole list, and see which cheap hatchback is the right choice for you!
Baring any surprises, the star of this year's New York Auto Show is likely to be the Mercedes CLA45 AMG, a high-powered version of the brand's stunning new affordable luxury sedan. Other major debuts include the 2014 Cadillac CTS, Acura MDX, updated Honda Odyssey and Hyundai Equus, as well as refreshed version of the Buick LaCross, Regal and Chevy Camaro. Rumors point to a Subaru hybrid reveal while it'll also be the first showing of the controversially designed Jeep Cherokee.
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